how to improve your ecommerce store's user experience

What Is UX (User Experience), And How Can It Help You?

What Is UX (User Experience), And How Can It Help You?

User experience refers to how a person feels after utilizing a system, service, or product. The eCommerce user experience refers to the user's subsequent interaction with your site.

It all boils down to how comfortable your visitors are with online buying and how simple it is for them to take the desired action. Keep user experience design in mind when developing an eCommerce website.

Describe UX design. A design strategy known as "user experience design" considers the objectives and wants of the final user.

Why Are They So Important for Online Stores, and What Is eCommerce UX?

Related Services - You May be Intrested!

Why Is Ecommerce UX So Important For Online Stores?

Why Is Ecommerce UX So Important For Online Stores?

The customer is king. You won't make any money if he doesn't like your service. All online stores must adhere to this.

A bad user experience could make visitors leave your website. In actuality, 88% of users are less likely to return to a website with a bad user experience than others. If you offer a great experience to your customers, you can earn their loyalty and increase their conversion rate.

According to a study, every dollar spent on user experience generates a $100 return (ROI = 9.900%). A significant factor is client satisfaction.

Conversion rates can rise by 400% with better UX design. If you're still reading, you must be aware of the value of user experience. Here are a few ways we can enhance your website's user experience.

Listen To Your Customer

The first step to enhancing user experience is listening to your users. The best method to enhance user experience is to listen to your users.

They can offer more insight than the staff members who oversee your online store.

You may read both favorable and bad evaluations, and you can offer clients suggestions in response. Use feedback forms to learn about your visitors' experiences with your website.

Customers will feel valued when you ask them for feedback. Your clients will provide you with insightful feedback on how to enhance the user experience. Pay attention to your clients.

Create A Mobile Responsive Website

More than 4.32 billion people utilize the mobile internet worldwide. This amounts to around 52% of the global population.

Therefore, it is essential to ensure that any mobile device can access your eCommerce store. Every significant eCommerce website has created a mobile app and optimized its websites for mobile use.

It's important to remember that if a site is not mobile-friendly, mobile users are five times more likely than desktop users to give up on tasks.

It would be best to concentrate on mobile optimization for this reason alone.

Your eCommerce user experience design should strongly emphasize developing a mobile-friendly site because doing so will expand your consumer base and boost sales.

Utilize plugins to make sure your website is responsive to mobile devices. This will create a smooth experience for your customers and enable them to use all the features of your online business success.

Prevent Broken Links And 404 Pages

Both you and your visitors may have nightmares about broken links and 404 pages. Because there are so many products in online stores, broken links, and 404 pages are unavoidable.

There are other reasons why 404 pages might be useful:

  • Move a page
  • Modifying a page's directory
  • Migration of a whole site
  • Broken redirects
  • Users mistyped URLs

Your user experience may be negatively impacted by certain situations. Users would still hold you responsible for any inconvenience your mistake causes, even if it were their fault.

Where can you find a way to prevent this? First, routinely check the performance of your web pages and act quickly if an issue arises.

A plugin called WP 301 redirects, keeps track of URL alterations and automatically creates the necessary redirect rules.

You won't lose users, visitors, or customers. Additionally, your user experience will be unaltered.

Your Online Store's Load Time Will Be Reduced

Online shopping is a great way to save time and avoid the hassle of waiting in line for items to be delivered or standing in long lines to pay.

The main benefit of online buying is time savings. What if the loading time on your eCommerce website is excessive?

The majority of customers will leave your online store right away. They may not come back. 40% of users will leave a website that takes longer than three seconds to load.

You will lose approximately half of your potential consumers in seconds. Think about that. We cannot stress enough how important webpage loading time is.

Ideally, websites load in 1-2 seconds. Your user experience will be enhanced as your page loads more quickly. Additionally, doing so will improve your Google ranking.

How can you shorten the time it takes for your eCommerce website to load?

Test Your Speed

Identifying the issue is the first step in solving it. Conduct an audit of your eCommerce website to find the issue.

Utilize free resources like PageSpeed Insights and WebPageTest to test the speed of your website. There are also paid SEO tools like SEMrush, WooRank, and Neil Patel's SEO Analyzer. These tools are capable of analyzing your website and calculating load times.

You can use this tool to find any problems that might impair your website's functionality.

Use The Appropriate Image Size

The quality of the user experience can be entirely determined by the images. Using high-resolution photos when they are not required is a common error made when creating websites.

Larger photos sometimes take longer to load, even when size is reduced.

Descaling could not be an option if your image is 500x500 pixels, but you require a larger image (250x250 pixels).

Instead, resize the image using free online photo editing programs like Pixlr and LunaPic. To lower the file size and hasten your website's loading, resize the photos. Use TinyPNG and Compressor to compress your WordPress photos without losing quality.

This preserves image quality and reduces its size.

Reducing HTTP Requests

A web browser sends HTTP requests from your website to load webpage content. Your server accepts these requests, and it sends you the desired files.

To download additional files, your website will require more HTTP requests. This lengthens the load time and raises the bounce rate. A smaller HTTP request will result in a faster-loading eCommerce website.

Count the number of HTTP requests that your website sends first.

Free HTTP request checkers tools such as GiftOfSpeed and HTTP status can be used. Start deleting unnecessary files from your web pages if they take too long to load.

Remove any photographs that don't belong on the pages of your website. It is advisable to downsize and compress large image files because they take longer to load. You may minimize HTTP requests by identifying the additional items affecting how quickly your page loads.

Upgrade Hosting

An eCommerce website's load time is significantly influenced by the performance of the hosting server. High-performance hosting is a terrific way to speed things up when traffic is at its height.

It improves your eCommerce store's capacity for handling large volumes.

Even though it could be alluring to get inexpensive hosting, you will ultimately pay much more in the long run. Spend the extra money and go with a superior hosting company.

Reliable and trustworthy hosting companies may boost your eCommerce website's Google rankings, offer security and first-rate customer care, and enhance the UX.

Unnecessary Plugins Removed

Extensions and plugins are used to improve the functionality of your online store and offer users more options to improve their shopping experience.

However, having too many plugins can have a negative impact. The overall size of a web page is increased by too many plugins. Identify slow and unnecessary plugins that affect your website's speed and eliminate them.

Use CDN To Improve UX

A worldwide network of servers, known as a "Content Delivery Network," or CDN, loads page assets from the nearest server.

This contributes to faster website loading times. It makes the content available to the user and functions flawlessly in busy areas. For optimizing eCommerce websites, this is perfect.

It will improve your online store's overall performance, site rank, security, and speed. Among CDN providers, Cloudflare and Akamai are the most well-known.

Showcase Organized Product Variations

The variety of people should be reflected in your products. If you sell consumer items, you must have various variations of your products.

If customers cannot locate the appropriate product variant, they will become frustrated. The product variety that your clients want may exist, but it would be challenging to locate in a well-organized online store.

Customers will leave your website as a result of this.

Displaying organized product variations is the core of UX design by top Ecommerce UX designers.

Customers will easily be able to locate the products and variations they require. Sales will rise as a result, and the eCommerce user experience will be enhanced.

Also Read: Ecommerce UX: What It Takes To Create The Best User Experience For Your Online Store

Personalization Is The Key To A Great User Experience

Personalization is a terrific approach to boosting client loyalty and enhancing user experience on eCommerce websites.

One of the most apparent advantages of personalization is that it makes customers feel cherished, encouraging them to purchase. Personalization can make it easier to provide great customer service and increase sales. Here are some methods to provide your visitors with a personalized experience.

IP Personalization: To offer a customized user experience, you may locate your visitors using their IP addresses.

For instance, if a customer from India visits your online store, you may recommend items that are the most well-liked by Indians and display "Namaste" as the welcome greeting. This will make your visitors feel important and motivate them to purchase more.

Personal Recommendations: Understanding what clients seek while browsing your products will help you promote comparable items with attractive discounts.

Customers who receive these recommendations will be more likely to make purchases.

Personalization Based On Time: By considering how much time your clients spend exploring it, you may customize your online store.

This can occur on the weekends or at the busiest times of the year. What's unique to one country may not be the same for another. It is important to consider the role of geographic location.

Personalization Based On User Profile: You can easily personalize your services for registered customers because you already know their identities, shopping preferences, and purchasing histories.

You can learn much about a customer's interests and past purchases by looking at their purchasing history.

Make use of this knowledge to your advantage. Customers should be greeted by their first names on the welcome page.

Make recommendations that are specific to them, such as exceptional deals on goods they would be interested in buying. All of these personalization techniques will greatly enhance your UX if utilized appropriately.

Reward Your Customers

Your action will be more likely to be repeated if you reward yourself. This is how the brain functions in people.

Reward your clients for finishing conversion tasks. You can use gift cards, certificates, and reward points to reward good behavior. Customers can earn rewards by shopping online, referring friends, and signing up.

The UX of eCommerce can be enhanced by a rewards program. This will enhance brand awareness, draw in new customers, and motivate them to return to your online store.

Utilize the WooCommerce Rewards and Points plugin to build customer loyalty programs and reward consumers with worthwhile rewards.

Optimize Product Description

People want to know why they should buy a product. You will be able to sell it if you can respond to this query.

To give your customers the most information possible, optimize your product description. Your user experience will be enhanced. These are the top practices for optimizing product descriptions to improve customer experience.

Write Your Product Description: Copy and paste the manufacturer's product characteristics and descriptions.

Spend your time writing a detailed description. Keep the description straightforward to ensure that everyone can grasp what you're giving.

Write A Product Story: Use a tale to demonstrate the worth of your product to customers. Inform customers of the problem your solution solves and the value it offers.

Keep your story short and easy to understand.

Evaluate The Product Description: Writing a product description is acceptable, but testing it is crucial.

Make sure to update and correct descriptions for products that are not performing. Analyze the effectiveness of the product description. These ideas should be considered when creating product pages and enhancing eCommerce UX with effective product descriptions.

Enhance Your Website Design: Customers will initially notice the layout and appearance of your website.

This depends on the website's text size, arrangement, and subject. A thorough description of the product is also necessary. "75% of people base their judgements of a website's quality on its appearance".

A user-friendly eCommerce experience design takes into account the customers' needs. You can improve the user experience by making your website more intuitive and consistent.

Make sure that all devices may use the themes for your online store.

Product Tutorials Can Improve User Experience

Certain goods are easy to use. For presentation, a well-written paper and a suitable product image are sufficient.

Customers who want to learn more about a product's functionality may need to visit YouTube. Attaching a product video instruction illustrating how to install and utilize the device makes sense and is financially beneficial.

Demonstrate to your clients how to use your product.

It would be best if you also created a YouTube channel to inform your audience about your goods. These films can be included on your digital product page so that customers can view them while making an online purchase and learn everything there is to know about the item.

To optimize the user experience and customer retention, your eCommerce website should offer accurate product information.

Offer Virtual Assistance To Your Customers

Even though your eCommerce website is well-organized, some users may find it challenging to browse since they are inexperienced with online buying.

What services do you offer to your clients? Chatbots can be used to guide customers. Chatbots assist users in completing transactions and offer customer service. Additionally, you may employ chatbots to provide visitors to your online store with the required information.

Customers and businesses can both benefit from chatbots. They bolster client experience, foster trust, and promote repeat business logic.

35% of customers have used chatbots to make purchases. Additionally offered is a live chat option. This style of client service is common. It enables interaction with numerous consumers and saves time.

Offer A Variety Of Payment Options

The user experience of eCommerce depends heavily on the available payment methods. Customers may become angry if they cannot purchase items from your online store owing to a lack of available payment methods.

This can result in losing important clients.

Online payments are frequently made using e-wallets. According to the Report, eWallets are used in a wide range of payment options for online purchases.

Debit cards (12), credit cards (23% each), and credit cards come next.

Payment apps are becoming more popular. To accept payments from these most popular payment applications, it is crucial to optimize your business.

Making your eCommerce store more efficient may improve client experience while saving time.

Allow Guest Checkout

Using guest checkout is a fantastic method to improve the user experience when shopping online. These are the advantages:

Sales Increase

First-time customers frequently abandon their carts if you have a sign-in page on your checkout page. If the option for guest checkout is selected, first-time customers can check out fast and purchase.

They receive the money, and you receive the merchandise.

Lower Cart Adoption Rate

We've already mentioned how many potential customers will be turned away if the checkout procedure is only available to account holders.

By streamlining the checkout process, you should make it simple for first-time customers to purchase. This will lower the rate of cart abandonment. Allowing visitors to purchase your products can boost sales and help you improve your profit, even though this element is sometimes disregarded when building UX.

Why Should You Hire A UI/UX Designer?

Why Should You Hire A UI/UX Designer?

Companies compete for clients' attention in the highly competitive field of software development projects. Businesses that catch customers' attention right away succeed.

Despite the fact that some business owners may spend hours studying technical minutiae, users aren't concerned with the underpinnings. They just need a simple interaction that solves their problem or entertains them. To hold users' attention, purposefulness, and emotion are crucial.

These are precisely the functions of UX and UI design. Designing user interfaces with emotions in mind is crucial.

The right colors, aesthetics, and little UI components that provoke associations might help you create a certain vibe. On the other hand, UX design enables users to achieve their objectives quickly and easily.

Best Ecommerce UX Designers can understand the thinking patterns of users as they interact with the interface.

They identify what users want and help them achieve it. UX designers research their intended audience and use the interface to change their behavior. They persuade customers to buy your product or maintain their attention.

UX and UI design are the main ways of reaching and communicating with your target audience. Additionally, they raise conversions, engagement, and emotional investment, all boosting sales for your business.

It is challenging to overstate the significance of UI/UX design. Learn more about UX and UI designers and discover effective hiring practices.

Roles And Responsibilities For UI/UX Designers

Roles And Responsibilities For UI/UX Designers

Although UX and UI designers play different roles, many professionals hold both positions. We shall divide up the duties for UI and UX designers for convenience's sake.

For your future product, a UI designer creates graphic user interfaces. What you will get is:

  • A graphic layout for your application
  • Brand imagery
  • Parts that are animated and interactive
  • UI prototypes
  • Images and other material for your app, such as symbols and logos
  • Color palettes
  • Typefaces and text components
  • Tables, forms, and lists

UX designers are responsible for product flow and user experience. They have the following responsibilities:

  • User research is one of the numerous types of study that may be done
  • Collecting data on your product and your intended market
  • Create user scenarios
  • Prototyping and wireframing
  • User feedback surveys
  • Establishing a path between product screen navigation
  • Follow-up on user behavior
  • A/B testing of different UX components

Two UX designers or UI specialists can work together to create a design. Wireframes and layouts for the important software product components will be first created by the UX designer.

The UI designer will then develop a visual style for each component and element.

Boost Your Business Revenue with Our Services!

UI/UX Designer Skill Set

UI/UX Designer Skill Set

How do you know if a UI/UX designer is qualified? Let's discuss the necessary hard and soft abilities of a successful UX/UI designer.

Key Soft Skills

  • Communication skills
  • Show empathy for users
  • Curiosity
  • Analytical thinking

Hard Skills

  • Interface design
  • Grids and layouts
  • Visual hierarchy
  • Animation
  • Typography
  • Visual communication
  • Prototyping and wireframing
  • Information Architecture
  • Interaction design
  • Knowledge of design software such as Balsamiq, Figma Sketch, etc.

Now that you know what a Offshore Ecommerce UX Designers look like, hiring a UX designer will be helpful for you.

Get a Free Estimation or Talk to Our Business Manager!

Last Thoughts

These are the best strategies to enhance the UX of your online store. The significance of UX design and eCommerce user experience for your website has been covered in detail.

The finest techniques to enhance your eCommerce user experience are as follows. Over time, your eCommerce business might greatly profit from these cost-effective fixes. Visit our blogs to learn more about the top eCommerce strategies.

Grady X
Ecommerce Project Lead

With more than seven years of experience as an Ecommerce Project Lead, I bring extensive knowledge and expertise to the role. My strong problem-solving skills and presence of mind allow me to come up with solutions for the most difficult challenges. At the same time, my proven ability to manage multiple projects and teams at once ensures that projects are efficiently completed on schedule. My portfolio also includes successful completion of projects across industries, ranging from e-commerce, fashion, insurance and finance. On an interpersonal level, my people management skills help me build teams that can work together with synergy and precision. Having worked in a high velocity environment for numerous clients strengthens my ability to anticipate risks and take calculated decisions accordingly

Related articles