Digital Marketing Case Study For Real Estate Industry

Cost Per Lead: $32

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Project Overview

Our Client is a UK-based real estate company offering the best-quality solutions to people looking for selling their property. With the help of easy navigation and a user-friendly portal, our client is delivering a great user experience to people and making the overall real estate selling process easier and smoother.

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Objective

To make real estate transactions easier and secure while offering great services and support.

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Project Brief

Our client wanted to boost the property selling process with remarkable digital marketing solutions which also improve brand exposure, online leads, and ROI. The client has also needed expert assistance in converting site visitors into email subscribers, reaching a new audience through social and influencer marketing along content marketing.

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Key Challenges

It was challenging for our team to boost organic search traffic and increase conversions while getting potential customers and generating revenue through email. Transforming the property selling process from traditional cold calling to a smooth online property listing was also a challenging part.

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Our Solutions

CIS deployed a team with deep domain expertise in enterprise analytics to evaluate the potential of digital marketing for the real estate industry. Moreover, CIS has also offered all the digital marketing services to increase the traffic of the site.

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Key Results

  • Improved engagement due to unique features
  • Increased sales and revenue
  • More clicks and visitors
  • More satisfying user experience
  • Staying ahead of the competition
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Tools used

  • Google Webmaster tools
  • Google Analytics
  • Google Adwords
  • Crazy Egg
  • SEM Rush
  • Screaming Frog
  • Xenu
  • MOZ
  • Mailchimp