We'll help you by looking at 10 of the most popular types of digital advertising. There are many options, and the distinctions between them can be blurred.

You must ask yourself the same questions: Why do you wish to utilize digital marketing? And Whom are you targeting with your marketing effort? You can then choose the best formats and channels for your goals.

types of digital marketing: when and how to use them?

Digital Marketing: What Is It?

Digital Marketing: What Is It?

Digital marketing is any marketing strategy involving an electronic device, whether or not it's connected to the Internet.

Digital marketing includes radio and TV commercials, but digital marketing is evolving and can now be more efficient.

When it comes to staying competitive and relevant in your field, digital marketing plays a key role. You're losing out on many opportunities if your company doesn't have a web presence or digital marketing.

Let's learn more about digital marketing.

Take Your Business to New Heights With Our Services!

Different Types of Digital Marketing

Different Types of Digital Marketing
  1. Marketing content
  2. Search engine marketing
  3. Display Advertising
  4. Mobile Marketing
  5. Social Media Marketing
  6. Email Marketing
  7. Influencer marketing
  8. Affiliate Marketing
  9. Video Marketing
  10. Audio Marketing

We'll look at 10 of the most popular types of digital advertising, their pros and cons, and some next steps that you should consider.

1. Content Marketing

You agree by completing the form to our Terms of Service and privacy policy. The site is protected with reCAPTCHA, and Google Privacy Policy and Google Terms of Service are applicable.

Instead of broadcasting a message, content marketing is creating and distributing valuable, engaging, textual, visual, or multimedia material that provides value to your target audience.

Content can be social media updates, fun videos, and blog posts if your business is B2C. If it's B2B, then content could include white papers, reports, webinars, and educational videos.

Pros

  • Free in that you don't have to pay to get your message to an uninterested audience.
  • Content can be a powerful tool to help build your brand by educating, entertaining, and inspiring your audience.

    It's the fuel for all other forms of digital marketing, such as search engine optimization (SEO), social media, and email.

Cons

  • It's hard to be noticed in a crowded space, as everyone is pumping out videos, blog posts, and other content.
  • You need high-quality, consistent content to be successful.

    It should meet customers' needs while representing your brand and achieving your business goals.

Next Steps

Create a content strategy for simple articles that include:

  • You should choose 4-5 themes that you will focus on.

    They must be at the perfect balance between your customer's needs and wants on one side and the message your brand wishes to convey on the other.

  • The formats you would like to use are (videos, audio, article, etc.).
  • Consider the platforms where you will post your content, such as on your website or social media channels.

You can start small. If you are a good writer, you could write a weekly blog. Or, if you feel comfortable on camera, you might record a video each week.

2. Search engine marketing

Think Google (the main one, but there are others) and Bing. Bing is also a good option for B2B. This includes organic (or natural) search (search engine optimization or SEO), paid search (pay-per-click, or PPC), and desktop and mobile computers (as smart home assistants are now--see 10, Audio Marketing).

SEO

Search engine optimization is exactly what the name suggests: it optimizes search engines. It means producing content people actively search for and ensuring that the content and platforms on which it is hosted are optimized both from a technological point of view.

This is something that everyone should do, regardless of their business or field.

Pros

  • It's free!
  • Your brand will appear more objective and unbiased to your clients on organic search results.

Cons

  • It may not be necessary to pay for search results directly.

    Still, you will need to spend time creating amazing content and optimizing your website.

  • Google algorithms are constantly changing, and achieving high rankings in organic search results isn't easy.

Next Steps

Content is the foundation of SEO, so you should implement a content strategy (see Point 1). Research keywords to see what people search for.

Also, stay up to date with the most recent updates by Google. You can optimize your website using a plug-in if you are starting. An expert can do a comprehensive job if you have a larger budget so you can hire expert digital marketers.

Also Read: SEO for Consultants: Key Steps for Improving Your SEO

PPC

Google Adwords, Bing Ads, etc., are examples of paid search advertising. The ads look almost identical to the organic search results.

However, they appear at the top with a small box saying 'Ad.' Buying the top-ranking position through an auction based on demographics, geographic location, and keywords is possible. This works well for local and ecommerce businesses.

Pros

  • PPC is a great way to quickly achieve a high ranking if you are willing to spend money on it.
  • Only pay for clicks!

Cons

  • You can spend a lot of money on keywords, particularly targeting the most popular ones.
  • Many customers distrust paid advertisements and prefer to trust natural search results

Next Steps

You can boost your natural search efforts using PPC if you can afford it. You'll have to perform keyword research and play with various combinations of targeting, ad text, and other factors to determine what works.

Be sure to track your progress and make adjustments as necessary. PPC is complex, so you should work with a professional agency.

3. Display Advertising

It is similar to the print advertisements you would see in magazines. However, they're online and can be targeted at specific publications you know are read by your target audience.

Programmatic advertising, where ads are automatically booked, analyzed, and optimized using algorithms and retargeting, has made it more complex.

Pros

  • Targeting and retargeting customers can be done very efficiently.
  • Display ads can be tracked easily, and you can measure the conversion rate in real-time.

Cons

  • Ad blindness can occur when customers ignore your advertisement to concentrate on what they're trying to read.
  • Please find a way that will make people take notice of you without making them annoyed.

Next Steps

Display ads require you to consider both the creative - making it memorable, clear and impactful - and the placement - choosing a context relevant to your message that is also a good match for your target audience.

You can approach publishers directly about advertising their sites if you are a small company and know your target market or use third-party solutions like Google Display Network.

4. Mobile Marketing

The scope of Mobile Marketing overlaps with other forms and is nearly as large as the digital realm itself. Mobile Marketing involves adapting desktop strategies to mobile devices, including in-app ads, text messaging, and social messaging applications.

This is especially true if your target audience is young and spends most of their time using smartphones.

Pros

  • You and I are customers! Mobile marketing is the best way to reach your customers where they are.
  • The mobile marketing strategy can be targeted using geofencing or specific audience segments to reach people at a particular location.

Cons

  • Mobile ads are not very effective (the few clicks you get are mainly due to the fat finger syndrome).

    Most apps are downloaded only once, and then they're forgotten.

  • When people talk to their friends or family, they don't like being interrupted by marketing and brand messages.

Next Steps

You must make your website mobile-friendly so it looks and works well on any device. It's best to keep things simple and short; use clear text with large buttons, and caption your videos.

This is a good place to begin, and you can then consider mobile advertising campaigns, apps, or text messages.

5. Social Media Marketing

Social media is a new way to engage and interact with your customers. You can interact directly with customers rather than just sending a message to a large audience.

You can choose from various social media channels, including Facebook, Instagram, Twitter, and LinkedIn. There are also YouTube, Snapchat, and Pinterest. Options range from organic (for instance, Facebook pages, posts, Stories, and Messenger) to pay, such as Facebook Ads.

Most businesses should have a presence on some of these channels.

Pros

  • Your efforts can multiply as more people share, like, and comment on your content.
  • You can now target your audience with specific content on Facebook.

Cons

  • Social media is constantly changing, updating their algorithms, or looking for new ways to earn money.

    It's difficult to stay current with all of these changes to ensure that your marketing works effectively.

  • It's easy to post on Facebook.

    Still, you must develop a strategy to ensure that you do so consistently.

Next Steps

Social channels are part of your Marketing content strategy. You can follow the same process determine what type of content you will create and what channel you plan to use to share it.

A calendar is a great way to track when and where you will post content. Social media is an interactive platform, so don't just post pretty images and videos. Respond to customers by having real conversations.

6. Email Marketing

In a digital world where instant messaging and Snapchat are the norms, Email Marketing remains one of the most powerful tools.

Email newsletters are a great way to nurture your leads by providing them with valuable content beyond simply pushing products.

Pros

  • If shut down your Facebook Group, you can still stay in contact with them.
  • Keep in touch with your list regularly to build relationships.

    This will also keep you at the forefront of their minds when they are ready to purchase.

Cons

  • You'll have to create strong subject lines to draw attention from cluttered inboxes.
  • It's important to continue adding value to your customers so they stay with you.

Next Steps

Start collecting emails. Give them an incentive to sign up. For example, give them free templates or a pdf guide.

Check the rules (if your customers are in Europe, check out the GDPR). After you have collected the emails, you will need to stay in touch with them regularly. Create a newsletter that is full of valuable content and offers value.

Not just promotional messages or sales messages.

7. Influencer marketing

Influencer marketing involves partnering with influencers--celebrities, experts, and authority figures-who have an existing audience.

They will promote your products to their audiences, usually on social media platforms like Instagram, Snapchat, or YouTube. Loyal followers are likely to buy from you when they do this. Influencers are not just for individual consumers. They can be very effective in promoting your products to B2B customers.

Pros

  • It's easier to build your audience using the existing influencers than waiting until you have built up your own.
  • Being associated with an established personality is a great way to gain instant credibility, particularly with younger audiences.

Cons

  • You can't just pay a lot of money for a celebrity.

    It is much more efficient to choose an influencer that fits your brand, your target audience and to find a way to partner with them authentically.

  • Influencers are increasingly distrusted, so you should be careful about what you pay them for.

Next Steps

It would be best if you decided what your campaign will achieve. Make a list of influencers or Remote Digital Experts you feel match your brand and have a large enough audience.

8. Affiliate Marketing

In Affiliate Marketing, you outsource your product promotion to another individual or company for a fee. Bloggers and e-commerce websites are particularly fond of it (Amazon Associates is one of the most popular programs).

Affiliates will advertise your product and receive commissions if customers click through to buy.

Pros

  • Affiliates do the marketing and sales work for you.
  • You only pay when someone buys your product.

Cons

  • It's not possible to control your brand 100%.

    You'll have to teach others about your branding and message.

  • It's not enough to outsource and then forget about it.

    You have to track and monitor your affiliates.

Next Steps

It would be best to start with a comparative analysis of the available programs and their commission levels. Decide whether to manage your affiliate program yourself or with an agency.

Also, be clear about payment terms and conditions. You should ensure that you provide a thorough onboarding to help them understand the brand guidelines, what is allowed and what is not.

9. Video Marketing

Video is the highlight of today's media, and you need to do it, no matter what your industry. You can choose to stream live or pre-record a video.

It could be an educational clip, a long format, or even a more entertaining one. You're not just putting a TV commercial online but creating your bespoke digital content.

Pros

  • A video can help you convey your message more effectively than text, as it is more engaging and memorable.
  • All major social media channels, including Facebook, Instagram, and LinkedIn, are now pushing video.

    This will help your videos rank better in search results and increase engagement.

Cons

  • It would be best if you captured your audience's attention in a matter of seconds, or they will move on to what's next on their feed.
  • While anyone can create a video with a small budget, producing enticing video content takes time, money, and skill.

Next Steps

You should include videos in your Marketing content strategy. (Revisit point 1) When creating, be specific as to whether your goal is educational, inspirational, or entertaining.

Even though you can create great content with an iPhone, it doesn't need high-quality production. Focus on lighting and audio to ensure that your video is clear.

10. Audio Marketing

The radio has evolved greatly since the Golden Age of commercial broadcasting in the 1920s-30s-40s. Even though radio has been replaced by TV, many people listen to radio each week, especially with the rise of internet radio.

While you can still do radio ads or other similar advertisements on Spotify, Audio Marketing is much more diverse and includes podcasts as well as smart home assistants such as Amazon Alexa or Google Home.

Pros

  • Audio is a great medium if you want to reach a busy audience on the go.
  • Audio can be produced more easily and at a lower cost than video.

    You can reuse the content (for example, by using the audio of an existing video).

Cons

  • It can be difficult to convince your listeners to sign up or learn more when busy doing other things.
  • The marketing of smart assistants for the home is still very experimental.

    There's also a steep learning curve without an immediate return.

Next Steps

So many tools are available; the first thing to do is decide on what you'd like to accomplish. Create a radio advertisement, create a podcast, or start an experiment with smart home assistants.

Think of your target audience and how they spend their time. Decide which channel is best to use, and if you have existing content, you could reuse it rather than create something new.

You can contact relevant podcasts to ask if they would like you to be their guest.

When and How to Use Different Types of Marketing?

When and How to Use Different Types of Marketing?

Different digital marketing strategies are better suited to different stages of your business. Suppose you are a new business looking to reach a larger audience.

In that case, SEM, Affiliate Marketing, and social media can be incredibly helpful.

Focus on building brand loyalty and creating valuable content through Email Marketing. This content should be created with SEO in the forefront so your website continues attracting new organic traffic.

If you want to take your digital strategy to the next step, consider investing in training courses in Digital Marketing. This program will provide you with the necessary information to create the best strategy.

Which Digital Marketing Types Are Right for Your Business

Which Digital Marketing Types Are Right for Your Business

It can be challenging to choose the right digital marketing strategy. There may need to be some trial and error.

Your audience is one of the key things you need to think about. What is your audience, and how do they search for information?

Informational, detailed, in-depth content will attract a niche market who are well versed in the field. If you want to target a younger audience, social media is a great tool.

Start marketing on the digital platforms that are most popular with your audience.

Get Results from Digital Marketing

Get Results from Digital Marketing

When it comes to creating an effective digital strategy, there is no one right way. Every business has its unique audience and requirements.

As you develop your online marketing strategy, keep in mind the audience and needs of each business. You'll see fast results with a digital marketing strategy that helps your business flourish.

Take Your Business to New Heights With Our Services!

Digital Marketing Key Performance Indicators

Digital Marketing Key Performance Indicators

It is important to note that both digital and traditional marketers utilize key performance indicators. The KPIs allow companies to compare the performance of their marketing efforts with their competitors and measure their long-term results.

Measurement areas include corporate strategy, financial goals, operational activities, and marketing campaigns.

Here are a few KPIs most commonly used by marketers to achieve company goals:

  • Articles on Blogs: This KPI can be used by marketers to determine how often a business publishes a blog post each month.
  • Rates of Click Through: This KPI can be used by companies to determine how many people click on emails.

    The number of users who open an email, click on the link and complete the sale is included in this KPI.

  • Conversion Rate: This measurement focuses on promotional call-to-action programs.

    The programs encourage consumers to take certain actions, such as purchasing a service or product before the promotional period ends.

    Companies can calculate the conversion rate by dividing the number of successful requests by the total.

  • Social Media Traffic: This measures how many users interact with the social media profiles of corporations.

    This includes views, likes, followers, or other actions that can be measured.

  • Traffic to a Website: Marketing professionals can track the number of people who visit a website.

    This information can be used by corporate management to determine if the design and layout of a site contribute to sales.

Related Services - You May be Intrested!

Digital Marketing Challenges

Digital Marketing Challenges

The digital marketing industry presents unique challenges to its practitioners. The number of digital channels is increasing rapidly.

Digital marketers must track how the channels are used and by whom. Digital marketers need to understand how these channels can effectively market products and services.

The competition for recipients' attention is increasing as competing advertisements inundate them. It's also difficult for digital marketers to analyze the massive amounts of data they collect and use this information in new marketing campaigns.

Digital marketing is a marketing approach that requires a thorough understanding of the consumer's behavior. It may be necessary for a business to use various techniques, such as heatmaps, on its website to understand the consumer journey better.

Get a Free Estimation or Talk to Our Business Manager!

Conclusion

You're done! You can now use all of these different forms of Digital Media Marketing for your company. As mentioned in the blog's introduction, your Digital Marketing plan may not include them all, depending on your company targets.

Each business has its unique set of Digital Marketing platforms and tools best suited to its needs. Find out what types of Digital Marketing are most effective for your company.

Paul
Full Stack Developer

Paul is a highly skilled Full Stack Developer with a solid educational background that includes a Bachelor's degree in Computer Science and a Master's degree in Software Engineering, as well as a decade of hands-on experience. Certifications such as AWS Certified Solutions Architect, and Agile Scrum Master bolster his knowledge. Paul's excellent contributions to the software development industry have garnered him a slew of prizes and accolades, cementing his status as a top-tier professional. Aside from coding, he finds relief in her interests, which include hiking through beautiful landscapes, finding creative outlets through painting, and giving back to the community by participating in local tech education programmer.