What Are Some Great Examples of Enterprise Applications CRM UI/UX Design Patterns?

Are you curious about what this blog can do for you? Learn how Enterprise UX can create simple experiences for enterprises.

Before we get to the good stuff, let's first understand enterprise UX.

Many large companies have apps that support their internal operations. These internal solutions are designed to simplify the work of employees.

They rarely meet the requirements. We hear a lot about instances where such solutions can become problems.

Why do such scenarios occur? Organizations lag when it comes to enterprise UX design. Enterprise solutions are not given the same importance as consumer solutions design.

The priorities, goals, and quality of these solutions are shifting significantly. The underlying question is what one gain from investing in UX design for internal solutions.

Surprisingly, a lot! All enterprise user experience design aspects influence productivity, sales, and employee satisfaction.

Let's learn more about this vital but often overlooked domain. We will discuss all aspects of this topic, including its differences, challenges, and considerations when designing for enterprise clients.

What is Enterprise UX?

Enterprise UX is the design of products for employees. Users are employees of companies, not customers. These solutions can be tailored to different job roles or business areas.

These include intranets, ERP and CRM systems, and HR management systems.

Businesses must ensure that employees have a positive experience with their enterprise users. This directly impacts the business's success.

Employee productivity is improved when they have the tools to do their jobs more efficiently. A good enterprise UX is essential for a successful business.

Enterprise UX is Important

Studies show that a well-designed user interface can boost your website's conversion rate by up to 200%.

Similarly, improved UX designs can result in conversion rates of up to 400%. Enterprise software often focuses more on functionality than usability aspects. Organizations have many advantages when they design enterprise UX that considers end-user behavior and makes it more user-friendly.

It is crucial because enterprise UX design leads to the following:

• Employee productivity is increased: The average employee uses enterprise software for 8-10 hours daily.

  Employees perform better when these systems are designed to be easy and quick.

  They also save time with intuitive navigation and optimized user journeys.

  It contributes to higher productivity.

• Easy understanding: Enterprise UX design makes information-rich interfaces with data visualizations and dashboards easier to understand.

  Users can quickly gather key insights and make informed decisions.

• For efficient teamwork, it is crucial to have better internal relationships.

  Creating a collaborative team in today's hybrid work environment is essential.

  Enterprise UX design can enhance internal interactions using messaging features comparable to customer-oriented software.

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What is Enterprise UX different from Consumer UX?

Although they are both parts of the same umbrella, enterprise UX and consumer UX can be considered two distinct branches.

We have worked with both branches to develop solutions. However, their goals, execution, and ideas are very different.

We will now discuss the main differences between them.

• Enterprise apps are not designed to perform a specific task like consumer apps.

  Instead, they are created for a specific business domain.

• Enterprise solutions can be more complex and may require multiple solutions to meet the needs of different users or job functions.

  On the other hand, consumer apps are simpler and may only need to perform a single function.

• Enterprise solutions have different customers and users.

  The buyers govern consumer apps.

• Administrators configure enterprise apps while consumers set up consumer apps.

• While consumer apps are simple, creating enterprise apps can be difficult.

• Enterprise app users have no choice in selecting and using apps. Users of enterprise apps must follow the company's rules and use them daily to do their jobs.

  App users choose which apps they use. However, their interactions with apps can be unpredictable.

• Enterprise apps are more efficient because users are constantly working on them.

• Enterprise apps are more flexible and can be used on a larger scale. Enterprise apps can handle more transactions and data than consumer apps.

  This is an important aspect for top CRM designers when rolling out new changes.

• Enterprise apps are more restricted and have stricter security requirements than consumer apps.

These are just a few notable differences between UX for enterprises and UX for consumers. The line between them is blurred.

Bad UX is not acceptable to people. Enterprises are now focusing on making enterprise apps more simple than consumer apps.

It is more difficult to execute, but designers are finding the right balance.

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What are the challenges of enterprise user experience design?

Consumer-facing UX design receives more attention, investment, and appreciation than enterprise design. There are many contributing factors to this phenomenon.

Still, UX designers must address the unique challenges of designing for enterprise clients. This section will address the unique challenges that enterprise design presents.

UX research is difficult: Enterprise solutions are purchased by different customers, and the users who use them differ.

This creates a problem for designers. UX research is difficult because designers deal with executives (buyers) and not actual users.

Designers are often left in a quandary because buyers don't always know what the users need.

Changes in the user context Enterprise apps should be easier to use and require more effort. Enterprise apps should not be designed with MVP, as achieving goals with only half-implemented functionalities is impossible.

Information density: Enterprise apps are full of information. The screen design may be too dense and cause cognitive load for the users.

However, hiding information to simplify the user interface can lead to confusion and risks. This could lead to employees not being capable of finding important information quickly, which can have disastrous consequences.

It is, therefore, very difficult for designers to determine the optimal information density.

Difficult testing conditions: Enterprise solutions are often designed for specific domains or organizations.

It is, therefore, hard to find dummy users who can test the software. Real users may be willing to do usability testing and give feedback.

However, it can be difficult to reach out to them and find a convenient time.

It is unlikely that your customers will be the users as it is not likely.

Conflict of opinion: There are potential conflicts of opinion because different stakeholders are involved in creating an enterprise app.

Even if the proposed features are unsuitable, these powerhouse stakeholders will "win." Users will be faced with solutions that don't suit their needs and are irrelevant to them.

Consolidating legacy systems: Sometimes, enterprise systems are a combination of legacy systems.

It is difficult to consolidate old systems into one system because it is complex and time-consuming. Starting from scratch with a new system is difficult because old systems can't be ignored.

They must be reconciled and mapped.

This is a huge task.

Also Read: Invest in Upgrading the UX of CRM Design for Better RoI in 2024

Enterprise Design System: The Importance of Enterprise Design

A design system is a collection of components that can be used to simplify and speed up the designing process. A design system can include patterns, icons, tables, and objects used by designers to create a project.

A design system eliminates the need to create a new project from scratch because a library of designs is already in place.

A design system is essential for enterprises due to the size of the design.

An enterprise design system can help you achieve the following:

• You get faster results: A design system can be developed quickly, so the team doesn't have to start over.

  Reusing components from the design library can help save time when repetitive design occurs.

  It takes less time to go from ideation to prototyping.

• Inconsistent design: A inconsistent interface not only makes it annoying but also lowers the credibility and trustworthiness of the design team.

  A design system allows consistency to be easily achieved as templates, patterns, and other components can all be predesigned.

• A design system: can facilitate a smoother handoff between developers and designers.

  Collaboration between the two sides can also be improved.

• Iterations are easier: They can be performed faster, which affects the feedback and testing processes.

  This reduces the overall cycle time and improves the project development timeline.

• Quick update: It can take time to update a single element in enterprise software.

  It takes effort and time to ensure that every element in the design is updated.

  Updates can be easily done with a design system.

  Changes must only be made to the design system, and then it must be updated throughout.

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Things to Consider in Enterprise UX Design

Whitney Quesenbery's 5Es for Understanding Users are well-suited to enterprise user experience design. It provides a comprehensive approach to addressing usability requirements.

Five dimensions of usability are explored by her, denoted as the 5Es.

• Tasks are effectively completed if they are done accurately.

• Efficient - How long it takes to finish tasks

• It's easy to learn - how low is your initial learning curve?

• How satisfying is the app experience when you are engaged

• How does error tolerance prevent and recover from errors?

These 5Es are a great way of ensuring a high-quality product. We have more information to share based on our years of experience in enterprise solutions.

Make extensive documentation

Large teams use many enterprise products. Documentation is essential to ensure everyone has the same input and understands the product.

It is necessary to attend meetings or provide demos regularly to keep everyone informed.

With the complexity of an app, the value of documentation rises. The app's complexity and features will determine how comprehensive the documentation should become.

Documentation is an excellent way to keep stakeholders informed about the development and design process. It is also useful in providing a brief description of the UX design services.

Keep Consistent

Large enterprises may have many teams working on different projects. They might be spread across multiple offices or regions.

This can lead to inconsistency and non-compliance with guidelines or conflicts in brand image. These challenges can be addressed by adopting an enterprise-wide design policy.

Respect Enterprise Processes

A unique set of processes binds an enterprise. These may include legal requirements, privacy and security requirements, internalization needs, or other requirements.

Designers must adhere to these processes by following certain guidelines or best practices.

Third-party solutions may be available to help you implement certain functionality. However, due to the enterprise's process regulations, you might not be allowed to use it.

This is why it is important to consider when designing for enterprises.

Understanding is easy

As we have seen, efficiency is a major concern in enterprise solutions. This is often achieved by making tradeoffs that may affect understanding.

Abbreviating labels, for example, is a good and popular dashboard design principle. This will allow for more screen space but compromises the learnability.

It is important to strike a balance when designing enterprise apps.

Handholding the user while they use the solution is one way to achieve this balance. Either give a guided tour or provide an overview using arrows and interactive methods.

Once the user is satisfied with the solution, there will be no learning issues.

Limited Use of Creativity

CRM Designers who design enterprise solutions need to be more creative.

Enterprise solutions are not known for their ability to support radical ideas or innovative thinking. This is not the best place to implement the most recent UI UX design trends.

Designers are left with limited options for experimentation.

Enterprise solutions are meant to help employees perform tasks. Therefore, creative approaches can become a distraction that does not serve the purpose.

Visibility to the End-User

In the previous sections, we discussed how customers and users in enterprise solutions are two different people.

UX designers may deal with customers but not end-users. This can make it difficult for the design team to understand user needs and gather feedback.

This communication gap can lead to usability problems.

This can be done by talking to customers to get more information about the users' needs. Customers can also benefit from considering the opinions of end-users.

This can help you gain more visibility from the end users.

The importance of enterprise UX design

Enterprise research is gaining popularity for many reasons. Some of the most prominent organizations value this domain.

They seek out the best software for their work. This software and enterprise software design make the workforce more productive.

It has a positive effect on the end-user.

Here are some reasons enterprise UX is important:

Employee satisfaction

Large organizations want to understand one thing when they purchase enterprise software designs. This is how it will affect their work operations.

The product or software should help them accomplish their tasks. The software should make employees feel happy.

Employees will not be able to engage with a design that is hard to understand. This can hinder the flow of work.

This will have an impact on sales and ROI. When designing enterprise designs, UX designers must consider two things.

These are the employee's experiences and emotions.

Improved internal communication

The efficiency and performance of employees are directly affected by how they communicate with each other. It is essential to build a team in today's remote workplace culture.

Enterprise UX design can improve internal communication. How? You can include live chat and messaging capabilities in your enterprise design.

Sales

Many companies buy plans for marketing tools and hire CRM designers.

These products and services fall under the umbrella of enterprise UX. This is because they target large businesses.

The goal is to increase sales and business for organizations and give them an edge.

An enterprise UX that is well-designed and easy to use will add value to your business. It allows organizations to easily manage customer relationships.

They can then analyze data more effectively. This is a benefit that allows them to improve their business model.

Customer Experience

Do you want to offer a great experience to your clients? This is where enterprise software design comes in. Poor enterprise product design can result in a poor user experience.

You must ensure that both users have the best possible experience with the tool. This should be done in the most simple way possible.

Superior Performance

Employees in an organization use enterprise software for at least 8-10 hours per day. Employees will perform better if the software is simple and quick to use.

The software should support intuitive navigation and user journey optimization. They can save time and increase their productivity.

Easier Understanding

An enterprise software design must provide features for data visualization. Dashboards and an information-rich interface are also important for better understanding.

These will allow employees to quickly gather key insights and make informed decisions.

Our expertise in the Enterprise UX Domain

We provide comprehensive enterprise design services. Our extensive experience in enterprise projects across different industries, including healthcare and insurance, has allowed us to offer a wide range of services.

We have a wealth of experience designing enterprise systems such as Remote CRM Designers, CMS, and ERP.

We simplify enterprise operations by using a holistic approach in our UI UX design process.

Do you need a UI UX agency that can design enterprise solutions for your company? We are the right team! Let's have a chat about your project.

Get a Free Estimation or Talk to Our Business Manager!

Conclusion

When designing enterprise UX, there are many obstacles. These challenges can be overcome by following these five steps.

These are:

• Empathize
• Define
• Ideate
• Prototype
• Try it!

Your skills and experience as a designer are invaluable here. We also hope you will have a better understanding of enterprise UX.

This will allow you to create better enterprise design systems.