What's mobile UX design?

Mobile UX Designers refers creating an app or adapting a website so that users have the best experience on mobile devices such as Apple smartphones, Android tablets, smartwatches, and smartwatches.

Mobile users have different needs than desktop users. Mobile apps and websites are often used on the move by people.

Mobile UX design must be intuitive and user-friendly. Developers of apps for mobile devices must understand the context in which users will use their apps and be aware of the limitations that users may face when using them.

According to Business Research Insights, the global UI market was over $1.6 billion in 2024 and is predicted to exceed $3.693 billion by 2028, with a compound annual growth rate (CAGR) of 15.01%.

Similarly, the global UX market, which was valued at $6,120.44 million in 2024, is expected to grow to $20,058 million by 2028, at a CAGR of 16.24%.

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Mobile app vs mobile web UX design

There are two types of mobile UX design: mobile app design and mobile website design. Mobile apps work natively with an operating system (OS), such as iOS and Android.

They can be downloaded from digital distribution platforms like the Google Play and Apple's App Store. Mobile websites are modified versions of regular websites for use on mobile devices.

These websites can be accessed via the wider internet.

Native apps are optimized for a specific OS and can perform faster than mobile websites. Mobile apps use a device's functionality and processing power to efficiently complete a task.

For example, a financial app might use a smartphone's computing power to quickly analyse a user's transaction history and create a financial report.

Many native apps can function even without an internet connection.

Because mobile websites don't need to conform to any OS specifications, they are much easier to create and maintain.

Mobile websites are also easier to update. Anyone who visits a mobile website will see the changes you made. You must notify all users of a native app if you make changes to it.

Before they can view the changes you make to an app, the users must agree to download the update.

Voice some of the main differences between mobile website UX design and native mobile app design:

Mobile websites are often coded with broad web design programming languages such as Javascript, HTML, Python, and CSS.
Native apps are built using platform-specific languages, integrated development environments (IDEs), and native programming languages.

iOS apps can be coded in Swift or Objective-C using the Xcode IDE.
Most mobile websites only require one build to function on multiple devices.
To integrate with other platforms, native apps must be re-coded multiple times.

An app designed for Android OS will not work with iOS.
Mobile websites should appear in seconds, as users expect them to.

Websites must have simple interfaces to speed up their loading.
Native apps should be limited in their functionality.

They can become difficult to use if they offer too many functions.

A mobile website is essential to create a native app for your business. Your website is what makes your business visible online to mobile users.

Search engine optimization (SEO) can help you rank high on search engine results pages for different keywords. Visitors can share your website simply by sending a link to their friends.

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Mobile UX Design Types

There are several strategies that you can use when you tackle a UX project for mobile users. Whatever design style you choose, the goal should be to make it simple for users to find the information they need.

It is important to design mobile apps and websites for the smallest compatible devices, then move on to larger screens.

A tablet interface may not be as easily readable on a smartphone screen.

These are some of the most popular design patterns for mobile applications and websites.

Responsive design

A responsive graphic user interface (GUI) will automatically adapt an app or page to different screen sizes. A flexible grid structure is essential to responsive design.

A fluid grid system ensures that objects occupy the same area regardless of size.

Developers save time by using the responsive methodology. This allows them to create one design for a web app that adapts to multiple screens instead of making different versions for different devices.

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Adaptive design

A website or app with adaptive design GUIs will fit on multiple screens, just like a responsive app. It does this differently.

Developers must create multiple fixed-size versions for the same interface using adaptive design. The screen size is determined, and the interface presents the layout.

Developers can create adaptive design interfaces that are more precise than responsive design. Adaptive design can be more costly and time-consuming because developers must create multiple layouts for different screen sizes.

This is not the best option for devices with smaller screens.

Minimalist design

A minimalist design for mobile apps and web pages aims to highlight certain images or functions in an app interface.

This is done by removing all unnecessary clutter. These apps have a lot of space around a few core features. Overall, the website or app takes less time to load and is simpler to use.

A minimal site or app will usually only have one element on which a user can focus. An example of this is an e-commerce site that sells flowers.

It might have a single image of a flower in the middle of the screen. A simple colour scheme is also a good idea for minimalist apps.

Bright colours like red can draw users' eyes to the places you want.

Make it easier for your users

Hire Mobile UX Designers for simplicity.

Mobile UX design is not about requiring consumers to sit at a computer or use mobile apps. People can use mobile apps and websites while walking, waiting in lines, riding the bus, or between classes.

Users might abandon a site or mobile app if it is difficult to use quickly.

These tips make it easier for consumers to use your website.

Reducing unnecessary content

Sites or apps with too much content can make them difficult to use and slow down their loading times. A user interface (UI) with too many elements can look unattractive and messy.

Mobile apps are most commonly used in portrait mode, meaning consumers have less space to work with.

Good UX design for web apps should include a visual hierarchy to help users focus on important information or functions.

It will be difficult for users to see important information if your app has too many images.

Keep URLs as brief and memorable as possible when creating a mobile website. If consumers bookmark your page for future reference, it helps them recognize it.

Streamline navigation

An intuitive navigation design is a key to a great mobile app or website. Your app or website should be easy to navigate for consumers.

Users can read the large text at 16 pixels or less without straining. Clear card-style designs, with buttons divided into clearly defined, interactive cards, can make it easier to identify functions.

Your application screen should contain one or very few primary actions. If you have subscription services, for example, you might choose to create an account and log in on one screen.

Progressive disclosure is a good option for apps that contain a lot of information. This allows information to be split across multiple screens.

Also, consider the user's comfort level. Your app will be used by many people who hold their phones in portrait mode to navigate it.

The buttons must be easy to reach with a user's thumbs. Mobile app buttons must also be larger than 42 pixels to be pressed accurately.

You can integrate breadcrumbs into a mobile website to make it easier for users to access the screens. Breadcrumbs are clickable visual aids that tell users which page they have been to on a website.

Limit user interaction

People want to use as little energy as possible when using a website or mobile app. Your users should not have to enter too much information.

Consider allowing users to log in with their Google account or other social media accounts like Facebook. Users can also permanently sign in to avoid typing usernames or passwords again.

Some user data, such as customer preferences and information, should be kept. It can be used to save time by prefilling required fields for your users.

You can also save searches that a customer has done in the past using stored data. This is a great way to save data if your business runs an e-commerce site.

Make your app compatible with voice input. Many operating systems, such as Google's Android, have application programming interfaces (APIs), which allow apps to integrate with their voice recognition software.

Programming skills are required to integrate different functions into your apps. You can view the profiles and work experience of some of the most skilled software developers around the globe through Upwork.

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Keep your continuity

Users from multiple devices may access your mobile website or application. Your mobile app should be similar to the desktop version of your app.

If you have multiple versions of your web page or app, ensure they all have the same functionality.

Imagine that you operate an online gift basket company. Customers can track their orders using the desktop version of your app.

Your customer orders a Mother's Day gift basket. They use the desktop app. They try to access your mobile app on the delivery day to check if the package has arrived.

They'll be disappointed if the mobile app does not allow them to track packages.

Keep all versions of your app up-to-date. Your customers will be confused if your mobile app contains different information from your desktop app.

You can allow customers to switch between the different versions of your app on a mobile device if they aren't identical.

Some users may prefer the desktop version to the mobile.

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Mobile UX design examples

These are some real-world UX/UI examples that make it easy for customers to have a positive experience. These examples can be used as inspiration for designing your mobile apps and websites.

Keep an eye out for new design trends that will keep your mobile projects fashionable.

1. Revolut

Revolut allows users to view their account balances, wire money, and transactions from the past. It uses a simple colour scheme of blue and white and masterfully uses blank space to highlight key functions such as "Add Money" or "Send" on the home screen.

It is easy to press the buttons, which are clearly labelled.

2. Uber

Uber is a ride-sharing platform that allows users to hire drivers easily in their local area. It has a simple interface.

The interface features a map and a blinking blue dot representing the user's current location. It is easy to identify the location of Uber drivers within the area by small cars.

Below the map is a grey search bar enclosed by a blank area where users can enter their destinations. Below is a list with a few recent destinations in large, easily-read typography.

The colour scheme is simple and includes white, grey, black, and blue. You will find buttons at the bottom to switch between Uber and Uber Eats (the company's food delivery service).

3. Starbucks

Customers can order coffee from TheStarbucks' mobile app on their way to the café. The app's screens have a card-style design and clear buttons.

The app uses a bold, simple colour scheme of white, brown, black and green and uses space well. A large font is used to clearly label the page's buttons.

The app saves clients' past orders and preferences so they don't have a ton of typing. Rewards are also offered to loyal customers.

4. Adidas Training

Adidas Training lets users select from a range of daily workout plans. The workouts can be divided into categories depending on the user's age, fitness level, or preferences.

It has a minimalist, intuitive design. The app features workout routines that are surrounded by white space. There are clearly labelled options for checking progress and logging in.

Every workout has audio and video instructions to help users complete the exercises correctly.

5. YouTube

YouTube's mobile interface allows you to create a customized experience based on your favourite content. YouTube's mobile interface will display a list of similar videos to those they have viewed or searched for previously.

Users can permanently sign in to YouTube without typing their login information.

You can easily identify the buttons that allow you to view videos on your favourite topics or view current trending videos.

Users can subscribe to creator channels if they like the content to receive notifications about new content.

6. Calm

Calm is an easy-to-use meditation app that can help users relax. The main screen features a tranquil nature scene and clear buttons that include labels such as "Sleep," Meditation, and Music.

Each button will lead users to a variety of relaxing content options. Each content screen features a card-style layout and a collection of clickable, serene images.

Each page's background is a bold colour like sky blue or dark purple that highlights the peaceful images. Account holders can track their progress and view their statistics.

7. Duolingo

Duolingo allows users to learn a variety of new languages. Users can choose from various languages represented by cartoon flags through the fun and intuitive mobile app UI design.

Each flag has its language name, such as Spanish, German, French, and so on. The font is large and easy to read, which contrasts well with the app's background.

You can also customize your courses based on the language you're using and your level of proficiency. A yellow bar will display their progress as they learn the language.

A leaderboard allows users to see where they rank about other students of the language.

8. Eventbrite

Eventbrite allows users to create events and invite friends. Eventbrite users can also sell tickets for events. The interface is simple and uses an orange-and-white colour scheme.

Because of the company's efficient use of blank space, functions and information are easily readable. Searches can be done by date, type, and location.

Clicking on an event will bring up details and images. Eventbrite users can share their interests to receive customized event recommendations.

9. Airbnb

Airbnb allows users to rent homes for vacations and other travel. It has a simple interface with black, grey, and white colours.

Red flashes are used to highlight the user's selections and options. You can view rentals by popularity, price, or location in large black font.

It features a calendar that allows users to choose travel dates and their preferred accommodations. You can save any rentals you like to book later.

10. Evernote

Evernote allows users to take notes and organize them in their schedules. It offers a lot of features. The app allows users to schedule events, organize their files and notes, and create reminders for due dates.

The interface of the app is intuitive. The app's interface is similar to a bulletin board, which breaks down information into manageable blocks.

It makes use of white space well to highlight content. The app uses a simple black-white and grey colour scheme.

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Conclusion

The mobile UX design determines how users interact with your site. Research indicates that a significant 94% of first impressions that people form about a website are directly related to its design.

A mobile app should have a strong user experience.

What if you aren't a skilled designer? It's not easy to develop an application. Developing an app can seem impossible for all other aspects of your business.

You should Hire Best Mobile UX Designers that can offer various mobile app development services if this is the case. Relevant is one example.

We created a design department to meet the high demand for product design. Designers and developers who are skilled in creating a mobile app that users love and help them interact with your brand's best know-how.

Mobile UX Design: Simple Guidelines and Examples in 2025