The web design services industry is booming; it's expected to hit $61.23 billion in 2025.
More agencies and freelancers are jumping in, but instead of hiring big teams, many are choosing white label web design to scale faster and smarter.
Why? That's because white label website design makes it easy to offer website services without doing the heavy lifting yourself.
So, what is white label web design exactly? It's when a professional team builds websites under your brand, while you focus on your clients and growing your business.
It's perfect for agencies, freelancers, or consultants who want to scale without hiring full-time staff.
But here's the big question: How much does it cost? Prices can vary a lot, and many providers don't make it easy to understand.
In this post, we'll give you a clear, honest breakdown of white label web design pricing. You'll learn what affects the cost, what's usually included, and how to choose the right plan for your business.
Let's get started.
Key Takeaways
- White label web design can cost anywhere between $300 and $5,000+, depending on the scope, features, and complexity of the project.
- The most common pricing models, per-project, hourly, monthly retainers, and subscription-based plans, give agencies flexibility in how they outsource work.
Choosing the right model depends on your client volume, workload, and support needs.
- Many agencies overlook hidden costs such as premium plugins, content creation, extra revisions, or ongoing maintenance.
Factoring these into your budget early can save you hundreds of dollars.
- Choosing the right white label partner goes beyond just skills.
Portfolios, clear communication, NDA agreements, and responsive support are all signs of a reliable provider.
What Is White Label Web Design?
White label web design is when a company creates websites for you, but your name goes on the final product. The client never knows that someone else did the work.
It's your service, your brand, just with a team working behind the scenes.
This model is used by agencies, freelancers, consultants, and startups who want to offer website design without building their own team.
Instead of hiring full-time designers or developers, they partner with a white label provider.
The way it works is pretty easy. You bring in the client. The white label team builds the website. You deliver the final product under your brand.
It's that simple, and it's a smart way to grow!
Many businesses use this approach to save time, cut costs, and scale faster. With affordable white label web design, you can serve more clients without worrying about hiring, training, or managing staff.
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Why Use White Label Web Design Services?
Hiring a full-time web design team can get expensive fast. You're paying for salaries, benefits, tools, training, and sometimes office space, even when business is slow.
With white label web design, you only pay for the services you need, when you need them. That means more control over your budget and fewer ongoing costs.
It also helps you expand your services right away. If a client asks for a new website and it's not your core offering, you don't have to say no.
You can partner with a white label provider and say yes, without hiring more people or learning how to build a site from scratch.
Another big win is speed. White label teams are experienced and ready to go. They already have systems in place to deliver faster, which helps you meet deadlines and keep clients happy.
Most importantly, your brand stays in front. The provider stays behind the curtain while you manage the client relationship and deliver the final product.
You get full credit, and your business looks more professional, all without the extra workload.
Factors That Influence White Label Web Design Cost
Not all projects of white label web design cost the same. Several things can affect the final price, some more than others.
Understanding these factors helps you plan better and avoid surprises.
Project Scope
The number of pages, features, and overall size of the website directly impact cost. A simple 5-page brochure site will be far more affordable than a large eCommerce or custom web application.
Design Complexity
Basic designs using templates are more budget-friendly. Custom UI/UX, animations, or advanced branding needs often raise the price due to the extra time, creativity, and technical work involved.
CMS or Platform Used
Platforms like WordPress tend to be more affordable.
Webflow, Shopify, or custom-coded sites may cost more depending on licensing, setup, and required development skills.
Provider Location
US-based providers often charge higher rates due to labor costs. Offshore teams may offer lower pricing, but it's important to weigh that against experience, time zones, and communication quality.
Timeline and Urgency
Need the project fast? Rush jobs or tight timelines usually cost extra. Faster delivery requires more resources or priority handling, which adds to the overall budget.
Included Services
Some white label packages include copywriting, SEO, revisions, or ongoing support. These extras raise the price but also offer more complete value to your end clients.
White Label Web Design Pricing Models & Their Average Costs
Understanding how different pricing models work can help you choose the right fit for your business. Below are the four most common ways white label web design services are priced, along with what you can typically expect to pay.
Per Project Pricing
This is a flat rate charged for a complete website build. It's a great fit for agencies handling one-off client projects with a clear start and end.
You'll usually agree on the project scope and deliverables upfront, which keeps costs predictable.
On average, you can expect to pay anywhere from $500 to $3,000 or more per website, depending on the number of pages, features, and level of customization involved.
It's the most common pricing model for small to mid-sized business needs.
Hourly Rates
Hourly billing works well when you need help with minor updates, maintenance, or ongoing tweaks. It offers flexibility since you only pay for the time worked.
This model is often used for tasks that don't require a full project scope, like fixing bugs or adjusting content.
Rates vary based on location and experience. Offshore providers might charge around $25 to $40 per hour, while experienced US-based designers often range between $60 and $100 per hour.
Monthly Retainers
A monthly retainer gives you access to a dedicated design team on a rolling basis. It's ideal if your agency handles multiple client websites or needs continuous design work each month.
Retainers also offer better value if you're consistently outsourcing.
Most providers base their rates on the estimated number of hours or projects per month. Pricing typically ranges from $800 to $2,500 per month, depending on how much work you need and how complex the tasks are.
Subscription-Based Plans
With this model, you pay a fixed monthly fee for a set number of hours or design credits. It's like having a design team on-call without the overhead.
Subscription plans are ideal for agencies that want predictable costs and regular output without negotiating every project.
These plans usually start around $300 per month and can go up to $1,500 or more, based on how much design time or how many website projects are included.
Average White Label Web Design Cost & What's Included
The cost to design a white label website depends on the features you need and the level of customization. Most providers offer three common packages: Basic, Standard, and Advanced.
Each tier includes specific services that align with different client goals.
Basic Package: Great for Small Projects
A basic white label package is ideal for simple websites with minimal functionality. This usually includes up to 5 pages, using a pre-built template for faster delivery.
The layout is clean, mobile-responsive, and user-friendly.
You also get a basic contact form and CMS setup, often built on WordPress or a similar platform. This lets your clients easily update content on their own.
Because of its simplicity, this package is very affordable. Most providers charge between $300 and $800, depending on the turnaround time and level of design polish.
It's a smart choice for startups or local businesses looking for a solid online presence.
Standard Package: Ideal for Growing Agencies
The standard package offers more flexibility and a higher level of customization. It usually covers 8 to 10 pages, designed from scratch to reflect your client's brand.
This helps create a unique look and feel that sets their website apart.
You also get CMS integration, basic on-page SEO setup, and functional contact or inquiry forms.
Most providers include one or two rounds of revisions to make sure everything meets your client's expectations.
This package is a great fit for agencies working with mid-sized businesses or professionals like consultants and law firms.
Pricing typically falls between $1,000 and $2,000, offering solid value for custom-built results.
Advanced Package: For Custom or eCommerce Projects
If your client needs a large website or advanced features, the advanced package is the best fit. It often includes 10 or more pages and may support eCommerce functions like shopping carts, product filtering, and secure checkout systems.
Expect a fully custom design, animations, and features like API integrations or dynamic content. These sites also include blogs, training for the client, and ongoing post-launch support from the provider.
Because of the higher complexity, pricing ranges from $2,500 to $5,000 or more, depending on scope and technical needs.
This tier is ideal for agencies serving enterprise clients or online stores that demand a robust and scalable solution.
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Hidden Costs to Watch Out For
White label web design can be a smart investment, but only if you know what's included upfront. Some agencies get caught off guard by add-ons that weren't in the original quote.
Being aware of these hidden costs helps you plan better and protect your bottom line.
One common surprise is the cost of premium plugins or tools. Many web features, like advanced forms, sliders, or security add-ons, come with licensing fees.
These might not be covered in the base package.
You may also be charged for extra revision cycles. Most providers include one or two rounds of revisions.
But if your client wants more changes, the provider could charge an hourly rate or a flat fee.
Another area to watch is content writing and stock images. Some packages don't include custom copy or visuals, which means you'll either write the content yourself or pay extra for it.
The same goes for quality images that aren't royalty-free.
Also, don't forget about hosting and domain costs. Not every white label service includes these.
You might need to purchase hosting separately, or set up domains on your own or through a third party.
Finally, post-launch maintenance fees can add up over time. Some agencies assume ongoing support is included, but many providers treat this as a separate service with monthly or hourly billing.
Knowing these potential charges upfront allows you to know the cost to design a white label website and avoid any surprises with your clients.
Transparency helps build long-term trust, and that's good for business.
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How to Choose a Reliable White Label Web Design Partner
Finding the right white label partner can make or break your client projects. You need someone who delivers quality work, meets deadlines, and protects your reputation.
Here's how to pick the right one.
Start by reviewing portfolios and testimonials. A good partner should have real examples of past work. Look for clean designs, strong user experience, and consistency.
Client reviews can give insight into how they communicate and follow through.
Ask for clear pricing and terms upfront. Make sure you understand what's included and what's not. A trustworthy provider will break down the costs, timelines, and scope before you sign anything.
Protect your brand with an NDA. A solid partner should be willing to sign a non-disclosure agreement. This keeps your client relationships safe and ensures all credit goes to your agency.
Choose a team with experience across industries. Design needs vary between sectors. A partner who's worked with different business types is more likely to adapt to your client's needs without extra hand-holding.
Pay attention to responsiveness and support. Great communication makes everything smoother. Test how quickly they reply and how well they handle questions.
Also, check if they offer ongoing help after the site launches.
Picking the right partner isn't just about price. It's about trust, professionalism, and consistent results, because your clients count on you to deliver.
At Coders.dev, we value such virtues. Our expert web designers specialize in white label web design that's reliable, affordable, and always on-brand for your agency.
Conclusion
White label web design is a smart move for agencies looking to grow without burning through time or budget. Throughout this guide, we've covered what really drives the cost, from pricing models like project-based or monthly retainers, to package types and what's included.
We also looked at the not-so-obvious costs, like plugins, revisions, or hosting, and why it's important to read the fine print.
The truth is, white label web design pricing can range from a few hundred dollars to several thousand, depending on how complex the work is. But with the right partner and a bit of planning, you can keep costs under control while still delivering great results to your clients.
At the end of the day, what matters most is finding a white label partner you can trust, someone who delivers quality, meets deadlines, and helps your agency shine.
When you choose smartly, white label web design becomes a cost-effective way to scale up, without sacrificing quality.
Frequently Asked Questions ( FAQs)
Can I offer white label web design services under my branding?
Yes, white label web design allows you to present the work as your own. The design partner works behind the scenes while your agency logo and branding remain front and center for your clients.
How quickly can white label websites be delivered?
Turnaround times vary based on project complexity. A basic site might take 5-10 business days, while custom or eCommerce projects may take 3-5 weeks.
Ask for timelines upfront and build in review time.
What happens if the client requests major changes after project delivery?
Significant changes beyond the original scope usually incur additional costs. It's smart to clarify how many revision rounds are included and what counts as "major" before the project begins to avoid surprises.
How do white label agencies ensure design consistency with my brand?
You'll typically share brand guidelines, style preferences, and client expectations. A good provider will follow those closely to match your agency's visual identity and deliver work that aligns with your standards.
What platforms do white label web designers usually work with?
Many specialize in popular platforms like WordPress, Shopify, Squarespace, and Wix.
Some also offer custom-coded solutions. Be sure to check if your preferred platform is part of their skillset before signing a contract.
Partner With Coders.dev
Looking for a trusted white label design partner? Coders.dev brings experience, affordability, and fast turnaround to every project.
Let's build something amazing together, on time, on brand, and within budget.
Ken is a seasoned web designer in the United States with a solid educational foundation in Graphic Design that has acted as a springboard for her spectacular career spanning overs decade. Ken's skill set, which includes certifications in UI/UX design and front-end development, demonstrates her dedication to staying at the forefront of his field. Her efforts have not gone unnoticed, as she has received numerous honors and recognition for her unique and user-centered designs. Ken expresses her passion through photography, capturing the beauty of the world through her lens. Ken continues to alter the digital environment with her exquisite designs and unwavering attention to user experience, despite a passion for art and a wealth of knowledge.
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