Breaking Down Squarespace Web Design Cost: What to Expect in 2025

As of right now, Squarespace has 4.91 million distinct subscribers and makes $1.12 billion annually.

That number keeps growing as more small businesses, freelancers, and online sellers turn to simple tools to get online fast.

Squarespace is a favorite for many because it offers stylish templates, built-in tools, and no need for coding. Whether you're a photographer, a fitness coach, or running a small online shop, it gives you everything you need to create a clean, modern site without hiring a developer.

However, one issue is constantly raised: what is the price?

That's where this guide helps. In this blog, we'll break down the real cost Squarespace website in 2025.

Plan price, design fees, hidden expenses, and what to anticipate when working with an expert will all be covered. By the conclusion, you'll understand how to budget and steer clear of unforeseen expenses.

Key Takeaways

1. Squarespace web design costs in 2025 range from $1,000 to $10,000+, depending on complexity, features, and whether you go DIY or hire a pro.
2. Hidden and recurring expenses, like domains, email, and third-party tools, can significantly impact your total budget.
3. DIY is cost-effective but limited in customization, while hiring freelancers or agencies offers better design, SEO, and long-term ROI.
4. Squarespace is ideal for startups and small businesses, but growing brands may eventually need more scalable platforms like WordPress or Shopify.

What Is Squarespace, and Why Is It The Top Choice?

Squarespace is a popular website builder that helps you create professional websites without needing to code. It uses a simple drag-and-drop interface, which makes it easy to design and customize your site.

You can choose from a wide range of built-in templates that look great on both desktop and mobile.

Freelancers, small business owners, bloggers, and online store owners often use Squarespace because it's quick to set up and manage.

Whether you're building a personal portfolio or launching a product, the platform offers tools to support your goals, including e-commerce features, blogging, and built-in SEO settings.

In today's web design world, Squarespace holds a strong position. It's known for blending design flexibility with ease of use, making it a smart choice for anyone who wants a modern, professional-looking website without hiring a full development team.

For many users in 2025, it remains a go-to option for building reliable, attractive, and cost-effective websites.

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Squarespace Web Design Pricing in 2025: At a Glance

Squarespace is known for its clean design and easy-to-use website builder. But before you start, it's important to understand how Squarespace works pricing-wise.

Knowing the full cost upfront helps you avoid surprises later, especially when building a professional site.

Here's a breakdown of Squarespace's 2025 pricing:

Monthly vs Yearly Billing:

If you pay annually, you save money, up to 20% compared to monthly billing. All plans include hosting, SSL security, mobile-optimized templates, and basic SEO tools.

There are no setup fees, and you can start with a free trial.

What's Included in the Price:

Each plan gives you access to a set of built-in features like drag-and-drop editing, template choices, analytics, and customer support.

The higher-tier plans (Commerce Basic and Advanced) offer inventory management, product selling, and no transaction fees on sales.

If you're figuring, how does Squarespace work pricing-wise, think of it as a base platform with optional upgrades.

The actual cost of your website depends on your plan, features, and whether you choose to hire help.

By understanding these costs ahead of time, you can make smarter decisions for your budget and avoid overspending.

DIY vs Hiring a Professional

When it comes to building a Squarespace site, you have two main options: do it yourself or hire a professional. Each choice affects your final cost, timeline, and the quality of your website.

Do It Yourself (DIY):

Squarespace is known for being user-friendly. You can pick a template, drag and drop sections, and publish your site without writing any code.

If you have the time to learn the basics, this can be the most affordable route. The only cost here is the Squarespace plan itself, starting at $20 per month when billed annually.

But keep in mind, there's a learning curve. You'll need to spend time figuring out design layouts, formatting, SEO basics, and mobile responsiveness.

Also, template limitations may prevent you from achieving a fully custom look or advanced functionality.

Hiring a Freelance Squarespace Designer:

If you want a more polished site without spending hours building it, a freelance designer might be the right choice.

A professional can take your ideas and turn them into a website that fits your brand.

In 2025, the average Squarespace web designer cost ranges from $500 to $3,000, depending on the scope of the project.

This often includes template customization, basic SEO setup, content formatting, and minor tweaks to code (if needed). Some freelancers may also offer copywriting and branding as part of a package.

Working with a Web Design Agency:

For businesses that need a custom design, advanced features, or strategy support, hiring a web design agency is the best option.

Agencies often bring a team, including designers, developers, writers, and SEO specialists, who build your site from the ground up.

The typical cost for a Squarespace site from an agency in 2025 is $2,000 to $10,000+. Larger projects with e-commerce, booking tools, or multilingual support can cost even more.

Bottom Line: Your final cost depends on how much you're willing to do yourself versus how much help you need.

Whether you go DIY or hire a pro, knowing the typical Squarespace web designer cost can help you plan the right budget for your goals.

Factors That Influence Squarespace Web Design Cost

The cost of Squarespace website can vary a lot depending on what your site needs. Some websites cost a few hundred dollars, while others can go into the thousands.

Below are the key factors that impact your final price.

Website Complexity

A simple website with 3-5 pages costs much less than one with 20+ pages or custom features. If your site needs booking tools, online payments, a blog, or e-commerce, the design becomes more complex.

More features often mean more design time and a higher price.

Template Customization vs Full Custom Design

Squarespace has ready-to-use templates, but customizing them takes time. If you're sticking close to a default template, the cost stays lower.

But if you want a custom layout, special animations, or code tweaks, expect to pay more. Full custom design usually requires professional help, which increases cost.

Content Strategy and SEO

A well-designed site needs good content. If you don't already have your images, text, and branding ready, you might need help from a designer or copywriter.

Services like content writing, branding, and SEO optimization can all add to the cost, but they also add real value by improving how your site performs online.

Revisions and Ongoing Support

Most web designers include a limited number of revisions. But if you need several changes or ongoing support after launch, that adds extra time and cost.

Some professionals charge hourly for updates, while others offer support plans. Make sure to clarify what's included before hiring someone.

The more customized and content-heavy your website is, the higher your Squarespace web design cost will be. Start by listing your must-have features and content needs.

Understanding these factors gives you better control over the cost of your web design and helps you build a site that fits your goals.

Hidden & Recurring Costs to Watch in 2025

Squarespace is known for its all-in-one pricing, but there are a few extra costs many users don't expect. These hidden and recurring expenses can add up over time, especially if your site needs more features or tools.

SSL and Hosting Upgrades

Squarespace includes SSL security and web hosting with every plan. This is a big plus. However, if your site gets a lot of traffic or needs more storage for images, videos, or ecommerce products, you might need to upgrade to a higher plan, which means paying more each month.

Custom Email Address (Google Workspace)

You must install Google Workspace if you want a business-oriented email address like you@yourdomain.com. Squarespace offers this at a starting cost of $6 per user, per month.

It's a small fee, but essential for business users.

Domain Name Renewal

Squarespace gives you a free domain for the first year if you pay annually. After that, you'll need to renew it.

Most domains cost between $20 and $70 per year, depending on the name and extension. If you own multiple domains, those fees can add up.

Third-Party Tools and Plugins

Squarespace has many built-in features, but some advanced tools, like appointment booking systems, email marketing platforms, and CRM software, may require third-party services.

These tools often come with monthly or yearly fees that aren't included in your Squarespace plan.

For example:

• Scheduling tools like Acuity: $16-$49/month
• Email marketing platforms: $15-$50/month
• Custom integrations through Zapier or other tools: varies

Understanding the full picture helps you avoid surprises and keeps your website running smoothly without breaking the bank.

Also Read: WordPress Web Design Cost in 2025

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Real-Life Pricing Scenarios

The cost of Squarespace website depends on what you're building, who you're building it for, and how much help you need.

Whether you're a blogger, a small business owner, or running an online store, the final price varies based on project scope, design needs, and custom features.

Here are three common project types and what they typically cost, along with a detailed look at what's usually included.

Starter Website (Personal Blog or Portfolio): $1,000 and Up

This is ideal for individuals who want a simple, clean online presence. Whether you're a writer, designer, photographer, or job seeker, this kind of site focuses on presenting your content in an attractive, mobile-friendly way.

• 3-5 pages: Home, About, Contact, Blog, and Portfolio or Resume page
• Pre-built Squarespace template setup: Custom colors, fonts, and layout adjustments to match your brand
• Mobile optimization: Ensures your site looks and works well on phones and tablets
• Social media integration: Connect your Instagram, LinkedIn, Twitter, or other profiles
• Basic SEO setup: Adding page titles, descriptions, image alt tags, and URL optimization
• Formatting of content: Help with formatting and uploading your images and text
• 1-2 rounds of revisions: Light feedback and updates after the first draft

This type of site typically costs around $1,000 to $1,500 when working with a freelance Squarespace designer.

Small Business Website: $2,500 and Up

This option is perfect for service-based businesses such as consulting firms, spas, law offices, gyms, or real estate agents.

These sites help generate leads, inform customers, and reflect your brand identity.

• 6-10 custom pages: Including Home, Services, About Us, Testimonials, Blog, FAQs, and Contact.
• Custom template adjustments: Styling that goes beyond the basic Squarespace layout to reflect your branding
• Contact or booking forms: Set up to allow customer inquiries, appointment requests, or quote submissionsGoogle Maps integration: Useful for local businesses that want to show their physical location
• Trust-building features: Such as testimonials, certification badges, or a portfolio gallery
• On-page SEO: Optimizing content structure, headlines, and metadata for better search visibilityContent planning: Help choosing the right page layout, structure, and message flow
• 2-3 rounds of revisions: Allows for refining layout, design, and messaging

Expect to pay between $2,500 and $5,000, depending on content needs and design complexity.

E-commerce Website (Online Store): $3,500 to $10,000+

If you're selling products online, you need more than just a good-looking site. You need smooth checkout, inventory tools, and marketing features to help you drive sales.

• Product setup: Adding, organizing, and optimizing 25-100+ products with categories, images, and descriptionsPayment gateway integration: Setup for Stripe, PayPal, Apple Pay, and tax/shipping rules
• Shopping cart & checkout customization: Creating a smooth and secure buying experience for customers
• Email marketing setup: Integration with tools like Mailchimp or Squarespace Email Campaigns
• Abandoned cart recovery: If included in your plan, setting this up can help recapture lost sales
• Performance optimization: Fast load times, mobile responsiveness, and conversion-focused design
• Advanced SEO for products: Keyword-rich titles, image alt text, and schema markup for better visibility
• Ongoing training or support: Post-launch walkthroughs or monthly support plans for site maintenance

For ecommerce projects, the Squarespace design company charges range from $3,500 to over $10,000, especially when branding, copywriting, and marketing are also included.

Squarespace vs Other Web Builders: Cost Comparison

Choosing the right website builder means balancing cost, ease of use, and features. Squarespace is a strong option, but it's not the only one.

Wix, WordPress, and Shopify are also popular in 2025.

Here's a quick side-by-side cost and feature comparison to help you decide which platform fits your needs best.

Value for Money

• Squarespace includes hosting, templates, security, and customer support in one price, which makes it a good all-in-one option for most users.

  For basic business or personal sites, it offers strong value with fewer headaches.

• Wix is slightly cheaper and allows for more design freedom, but it can get cluttered, and the pricing for business tools adds up quickly.
• WordPress is the most flexible but often comes with extra costs, like paid themes, hosting, and plugin licenses.

  It's better suited for users with technical skills or those hiring a developer.

• Shopify is great for e-commerce, but it costs more.

  Every added feature (apps, themes, shipping tools) can increase your monthly spend.

Learning Curve

Squarespace and Wix are the easiest for beginners. You can build and publish a site in a day with no coding required.

WordPress has a steeper learning curve and needs more setup time, especially if you're managing plugins, themes, or hosting. Shopify is easy to use but has a very ecommerce-specific setup, which may feel limiting for non-store websites.

Is Squarespace Worth the Investment in 2025?

With so many website builders available in 2025, it's fair to ask if Squarespace gives you the value you need.

Whether you're a solopreneur, small business, or growing brand, your website is an investment. Here's what to consider when evaluating if Squarespace is the right platform for you.

Return on Investment (ROI) for Small Businesses and Entrepreneurs

Squarespace can be a smart investment for many business owners, especially when you consider both time and money.

The platform gives you the tools to launch a professional-looking site without needing a web developer.

If you're paying for a custom-built site, the average Squarespace web design cost ranges from $1,000 to $5,000, depending on your needs.

For many small businesses, that investment is quickly returned through new clients, increased online visibility, and more trust from visitors.

Whether you're offering services, building a portfolio, or selling products online, Squarespace helps you get online fast and start generating leads or income almost immediately.

Pros and Cons When It Comes to Growth, Control, and Flexibility

Pros:

• All-in-one platform: Hosting, templates, SSL, and updates are included, saving you time and simplifying your workflow.
• User-friendly interface: Squarespace is built for non-technical users.

  You can add pages, change layouts, or update content with ease.

• Built-in business tools: Features like e-commerce, appointment booking, and email campaigns make it easy to run a full business site.
• Reliable performance and security: The platform takes care of speed, backups, and basic security without extra plugins.

Cons:

• Limited scalability for advanced businesses: If your business grows and requires complex features, like multi-language support, custom web apps, or advanced product filtering, you may hit some limitations.
• Less control over backend customization: Developers or tech-savvy users may find Squarespace too "locked down" compared to open-source platforms like WordPress.
• Dependency on built-in features: You rely on what Squarespace provides.

  If you need something outside their system, you may need to use third-party workarounds or consider switching platforms.

When It Makes Sense to Switch Platforms

Squarespace works well for most startups and small businesses, but as your needs grow, you may want more flexibility.

Here are several indicators that it might be time to switch:

You're launching a full-scale ecommerce website with hundreds of products and custom shipping rules.

You want to run a membership site, online course platform, or community forum

Your SEO strategy requires advanced tools like schema markup, programmatic pages, or complex redirects.

You need a highly specific design and functionality that requires complete control over layout and backend code

In these cases, platforms like WordPress (for content-heavy or custom sites) or Shopify (for complex ecommerce) may be a better fit.

Conclusion

Squarespace continues to be a strong choice for building websites in 2025. Its pricing is clear, but knowing the full picture helps you avoid surprise costs.

A simple personal site might only cost around $1,000 if you hire a freelancer, while a full ecommerce site could run $10,000 or more with professional help. Most of the price depends on how complex your needs are, how much content you already have, and whether you go the DIY route or bring in a designer.

If you're comfortable using templates and don't need heavy customization, you can save money by building the site yourself.

But if you want a polished, branded site that supports your business goals from day one, working with a designer or agency can be well worth the investment.

The best choice comes down to your budget, time, and long-term plans. Know what you need, set clear goals, and choose the design path that fits your business best.

With the right plan and approach, Squarespace can give you a website that looks great, works well, and supports real growth.

Frequently Asked Questions (FAQs)

Can I upgrade or downgrade my Squarespace plan later?

You can change plans at any time with Squarespace, yes. If your needs grow, you can upgrade to more features. If you're scaling back, downgrading is easy too.

Just note that some features may be removed if you switch to a lower plan.

Does Squarespace charge extra for mobile optimization?

No. Every Squarespace template is mobile-friendly by default. There's no extra fee to make your site work on phones and tablets; it's included in your plan.

How much does it cost to transfer an existing site to Squarespace?

If you're moving from another platform, you'll pay for a new Squarespace plan and possibly for a designer to handle the migration.

Migration services can cost anywhere from $300 to $2,000+, depending on site size and complexity.

Can I use a custom domain I already own with Squarespace?

Yes. If you already own a domain from another provider, you can connect it to your Squarespace site without buying a new one.

You'll just need to update the DNS settings.

How much do Squarespace design revisions usually cost?

Most freelance designers or agencies include 1-3 rounds of revisions in their base price. Extra rounds may cost $50-$150 per round or be billed hourly, depending on your contract.

Is hiring a Squarespace SEO expert necessary?

Squarespace includes basic SEO tools, but for competitive industries, hiring an SEO expert can help your site rank higher.

SEO audits or monthly services typically cost $300 to $1,500, depending on the scope.

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From design to launch, we guide you every step of the way. Let's build something together that delivers real, lasting impact.