Did you know that Websites that take more than two seconds to load can lose up to 60% of their visitors? Having a website is essential if you are a freelancer, small business owner, or creative.
But how much will it cost? Let's talk about Wix, a super popular website builder, and what you'll pay to create your dream site in 2025.
This guide is your go-to for understanding Wix's pricing. We'll cover every plan, extra costs you might not expect, and tips to save money.
Wix is loved because it's easy to use, packed with cool features, and lets you build a site without coding. Whether you're starting a blog, shop, or portfolio, we'll help you pick the right plan and budget smartly.
Ready to dive in?
Key Takeaways
- Wix web design costs in 2025 range from $300 to $5,000+, depending on the site's complexity, design approach, and features.
- Premium plans, custom domains, apps, and ongoing maintenance all contribute to your total investment.
- DIY websites are cheaper upfront but require more time, offer limited flexibility, and often lack professional polish.
- Hiring a Wix designer or agency improves design quality, SEO, and user experience, helping your site stand out and perform better.
How Wix Pricing Works in 2025
Wix offers two main ways to build your website: a free plan or a premium one. While the free version is great for testing ideas, it comes with Wix-branded ads and doesn't let you use your domain.
That's why most businesses upgrade to a premium plan when they're ready to go live.
In 2025, Wix Premium Plans will come in several options. The Combo plan is ideal for personal websites, starting at around $16/month.
The Unlimited plan, best for freelancers and entrepreneurs, costs about $22/month.
If you're running a small business or an online store, the Business Basic or Business Unlimited plans start at $27/month and go higher depending on your needs.
The top-tier VIP plan offers priority support and more advanced features, priced at about $45/month.
But the monthly fee isn't the whole story. There are hidden costs that many users overlook. These include things like third-party app fees, premium templates, custom domains, advanced analytics tools, and email marketing services.
You may also need to pay for a professional designer if you want a custom look.
Understanding these extra costs helps you make smarter choices. Whether you go DIY or hire a pro, knowing what's included and what's not can save you time and money in the long run.
If you're unsure what works best for your project, talk to a Wix design expert to get clear pricing based on your actual needs.
DIY Wix Website Costs
Building a Wix website yourself can save you money upfront, but it's important to understand the real costs involved.
While Wix is known for its drag-and-drop builder, going the DIY route doesn't always mean the site will be completely free.
Domain Name
To give your website a professional look, you'll need a custom domain. While Wix offers a free domain for the first year with most premium plans, domain renewals typically cost $10 to $20 per year after that.
Domain privacy protection may add a few more dollars annually.
Premium Plan
Wix's free plan includes Wix ads and a branded domain. For a clean and branded presence, you'll need a paid plan.
In 2025, the Combo plan starts at around $16/month, ideal for personal or portfolio sites. For freelancers or small businesses, the Unlimited or Business Basic plans, ranging from $22 to $27/month, offer more features.
Top-tier plans like VIP provide added storage, support, and analytics for around $45/month.
App Integrations
Wix offers a wide range of apps for SEO, contact forms, booking tools, live chat, and eCommerce. While many are free, others cost $5 to $50 per month, depending on features.
For example, advanced booking systems or marketing tools often require a paid subscription.
Stock Images & Media
Wix offers free images and videos, but many users choose to purchase high-quality stock content from third-party sites.
Expect to spend $1 to $15 per image or video, or use a subscription service like Shutterstock or Adobe Stock.
Pros and Cons of DIY
Pros:
- Lower startup cost
- Full control over design and updatesGreat for personal projects and simple websites
Cons:
- Takes time to learn and build
- May lack professional polish
- SEO, speed, and mobile optimization can fall short
If you're comfortable learning on your own and have a clear vision, the DIY route can work well. However, for business websites where performance and first impressions matter, hiring a pro may be worth the extra investment.
Hiring a Wix Designer: Cost Breakdown
If you want a professionally designed site without spending hours learning the platform, hiring a Wix expert can make a big difference.
In 2025, Wix designer prices typically range from $300 to $5,000 or more, depending on your site's needs.
Here's a closer look at the factors that influence those expenses:
Number of Pages
A basic 3-5 page site is usually on the lower end of the price range. But if your site includes service pages, landing pages, product categories, or blog content, the cost increases with each added section.
More pages mean more design time and setup.
Custom Functionality
Need advanced features like booking systems, event calendars, customer portals, or animations? Those require more configuration and sometimes custom coding.
These extras can increase your total investment significantly.
eCommerce Setup
Setting up an online store is one of the most common reasons businesses hire Wix pros. This includes adding products, setting up payment gateways, shipping rules, and designing a smooth user experience.
Expect eCommerce-focused projects to start at $1,500 and go upward.
SEO and Mobile Optimization
Most professional designers build mobile-responsive sites, but advanced SEO services, like keyword research, meta tags, schema markup, and performance optimization, can add $300 to $1,000+, depending on the scope.
Content Writing
If you don't have content ready, many designers offer writing services. This might include homepage copy, service descriptions, or blog content.
Rates vary but usually add $100 to $1,000 or more to your project.
Freelancer vs. Agency Pricing
- Freelancers are often more budget-friendly, charging $300 to $2,000.
They're great for small businesses or simple websites.
- Agencies charge more, typically $1,500 to $5,000+, but they bring a full team of designers, developers, and SEO experts.
Agencies are ideal for complex sites or businesses looking for a hands-off process.
Hiring a professional helps ensure your site is built right the first time, visually appealing, SEO-friendly, and fully functional.
It's not just about looks. A well-designed site can help convert visitors into customers and drive real business results.
Also Read: Squarespace Web Design Cost in 2025
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Template vs Custom Wix Design
When building a site on Wix, one of the biggest decisions you'll make is whether to use a ready-made template or go for a fully custom design.
Each option comes with its own cost, benefits, and impact on your brand's image.
Using Wix Templates (Minimal Customization)
Wix offers hundreds of free templates designed for different industries like retail, fitness, photography, and consulting.
These are plug-and-play layouts where you simply swap in your text and images.
If you're building the site yourself, this option keeps your Wix web design prices low. You'll likely only pay for a premium plan (starting around $16/month) and perhaps a few apps or add-ons.
If you hire a designer to tweak a template, changing fonts, colors, and layout, you can expect to pay $300 to $800, depending on how many edits are needed.
For anyone on a tight budget who nevertheless desires a hint of professional design, this is fantastic.
Fully Customized Wix Design
A custom design means your Wix website is built from a blank canvas. Designers tailor everything to your brand, goals, and target audience.
This process takes more time and expertise, which is why Wix web designer costs can range from $1,000 to $5,000+ for full customization.
Custom sites often include advanced features like animations, unique page layouts, interactive elements, and custom-coded functions.
You're also more likely to get better SEO, performance, and mobile responsiveness when working with an experienced designer.
Visual Impact & Business Credibility
Template sites are quick to launch but can look generic, especially if competitors use the same layout. While they're fine for personal projects or simple portfolios, they may not build strong trust with visitors.
Custom designs, on the other hand, stand out. They match your brand perfectly, load faster, and guide users through the site in a way that feels polished and intentional.
For businesses, this adds credibility and increases conversion rates.
In short, if you need a quick and affordable site, templates work. But if you're serious about branding, performance, and user experience, investing in a custom Wix website will pay off long-term, both in trust and results.
Also Read: How Much Does a WordPress Web Design Cost?
Ongoing Costs for a Wix Website
Once your Wix site is live, the costs don't stop there. Running a successful website means budgeting for ongoing expenses that keep everything working smoothly.
Let's break down the most common Wix web design cost factors you'll need to plan for after launch.
Monthly or Annual Subscription Fees
Your Wix premium plan is a recurring cost. In 2025, these range from $16/month for Combo to $45/month for VIP. Many users choose annual billing, which often includes a free domain for the first year and saves a little money.
If you're running a business or online store, expect to pay at least $27/month for a plan that supports eCommerce features.
Domain Renewal
After the first year, your domain name will need to be renewed annually. This typically costs $10 to $20 per year.
You can buy your domain directly through Wix or use a third-party registrar like GoDaddy or Namecheap.
App and Plugin Renewals
Many Wix users install apps for features like online booking, live chat, email marketing, or advanced analytics.
While some apps are free, many require monthly or yearly subscriptions. Costs vary widely, anywhere from $5 to $50+ per month, depending on the tool.
These add-ons enhance your site's functionality but can add up quickly, so it's worth reviewing what you truly need.
Content Updates and Maintenance
Your site needs fresh content to stay relevant and rank well in search engines. You can handle this yourself, get an idea on Wix designer prices, or content specialist to do it for you.
- DIY Approach: Free but time-consuming
- Professional Support: Monthly retainers can range from $50 to $300+, depending on services like blog updates, design tweaks, and SEO.
Backup, Security, and Performance Optimization
Wix handles backups and basic security for you. However, if you want extra performance optimization, like faster load times, advanced SEO tools, or site audits, you might need third-party services or hire a specialist.
Some professionals offer maintenance packages that include performance checks, security monitoring, and technical support.
Depending on their sophistication, these can cost anywhere from $50 to $200 per month.
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Real-World Wix Website Pricing Examples
Knowing the average cost is helpful, but seeing real-world examples gives you a clearer picture of what different Wix sites cost in 2025.
Below are three common types of websites, what they typically include, and what you can expect to pay based on current Wix web designer costs.
Example: Local Business Website
Estimated Cost: $500 - $1,000
A local business site usually includes a homepage, about page, services, contact form, and maybe a blog or testimonial section.
It's built to give customers the info they need, fast.
Most of these websites use a pre-made Wix template with light customization. A designer may adjust colors, images, and copy to match your brand.
If SEO and mobile optimization are included, that may push the price toward the higher end.
Best for: Local shops, hair salons, restaurants, repair services, and consultants.
Example: Personal or Creative Portfolio
Estimated Cost: $300 - $800
Portfolio sites are often used by photographers, artists, writers, and freelancers to show off their work. They usually feature a homepage, gallery or portfolio section, bio/about page, and contact form.
These sites can be built using a simple Wix template with minor edits. Because there's less content and fewer technical requirements, they're among the most affordable to create.
Best for: Creatives, freelancers, students, and job seekers.
Example: eCommerce Website with Custom Features
Estimated Cost: $2,000 - $5,000+
An e-commerce site built on Wix requires much more setup. It may include dozens or hundreds of product pages, a custom shopping cart, tax and shipping settings, customer accounts, and integrations with third-party tools like email marketing or CRM.
Designers usually create a custom layout for these sites, along with product filtering, payment gateways, and responsive design.
The more features and functionality you need, the higher the cost.
Best for: Online stores, subscription boxes, boutiques, and product-based businesses.
These examples highlight how your total Wix web design prices will depend on what your site needs to do. Whether it's a simple starter page or a full eCommerce store, there's a pricing range that fits, and knowing it upfront helps you plan better and spend smarter.
Ways to Save on Wix Website Costs
Wix offers plenty of flexibility when it comes to design and pricing, but if you're not careful, the costs can add up quickly.
The good news is, there are smart ways to cut expenses without sacrificing quality. Whether you're doing it yourself or hiring a pro, these tips can help keep your Wix web design costs under control in 2025.
Take Advantage of Promotions and Annual Billing Discounts
Wix often runs promotions, especially for first-time users. You might see up to 50% off on premium plans during seasonal sales or right after creating your free site.
Switching to annual billing can also save you money over time, and it usually includes a free domain for the first year.
Tip: Set reminders for upcoming renewals to avoid unexpected charges or missed deals.
Start with a Template, Then Upgrade
One of the easiest ways to save is to start small. Choose a free or low-cost template to get your site up and running.
You can always upgrade to a custom design later as your needs grow or your budget allows.
This is a great strategy for new businesses or individuals building an online presence. You get a working site fast, and when you're ready, a professional can redesign it without starting from scratch.
Hire Affordable Freelancers or Agencies with Package Deals
Not all designers charge premium prices. Many Wix freelancers offer affordable flat-rate packages that include setup, design, and basic SEO.
You can find these deals on platforms like Fiverr, Upwork, or through local professionals.
Agencies often bundle services like design, hosting setup, and email marketing, giving you better value overall.
Be sure to ask for a clear list of what's included before signing any contract.
Also, don't be afraid to compare quotes from multiple designers. Just make sure you're comparing apples to apples in terms of features, support, and experience.
By planning smart and using the right resources, you can launch a professional Wix website that fits both your vision and your budget.
The key is knowing where to invest and where you can save.
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Conclusion
Planning a Wix website in 2025 starts with knowing what to expect. Your total Wix web design cost depends on several key factors: your premium plan, domain name, third-party apps, and whether you build the site yourself or hire a professional.
A DIY website might only cost a few hundred dollars, but it takes time and may lack important features. On the other hand, hiring a Wix web designer offers better design, faster performance, and stronger SEO, with prices typically ranging from $300 to $5,000 or more.
The smartest move is to create a clear plan based on your goals and budget. Think about what your site needs to do today and how it can grow with your business.
Whether you're starting from scratch or improving an existing site, having the right guidance can save time and money.
Frequently Asked Questions (FAQs)
Can I switch from a Wix template to a custom design later?
Yes, you can start with a Wix template and upgrade later. A designer can help rebuild or customize your site as your needs grow.
Just note that advanced changes may require starting from scratch or reworking sections for a better, fully custom layout and user experience.
Is it worth paying extra for a Wix SEO app or expert service?
If ranking on Google is a priority, yes. Wix's built-in SEO tools are helpful, but premium apps or experts can improve visibility with better keyword targeting, meta tags, and technical setup.
This investment can lead to higher traffic and better performance over time.
Do Wix websites include email hosting?
No, Wix does not include email hosting. To create a custom email like yourname@domain.com, you'll need to purchase a separate email service.
Wix partners with Google Workspace, but other services like Zoho Mail or Microsoft 365 also work well with Wix domains.
Can I hire a Wix designer for just one part of my site?
Yes, many Wix designers offer task-based services. You can hire someone to work on your homepage, add a booking feature, fix design issues, or improve SEO without needing a full redesign.
It's a flexible and cost-effective way to get expert help.
How long does it take to build a Wix site with a designer?
A simple Wix site can take 1-2 weeks. More complex sites, like those with custom features or eCommerce, may take 3-6 weeks.
Timelines depend on project scope, designer availability, and how quickly you provide content and feedback.
Are Wix sites secure enough for handling online payments?
Yes. Wix provides SSL certificates on all premium plans and follows PCI compliance standards. That means customer payments and data are protected.
Using trusted gateways like Wix Payments, Stripe, or PayPal ensures secure transactions on your site.
Ready to build a Wix website that drives results?
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Ken is a seasoned web designer in the United States with a solid educational foundation in Graphic Design that has acted as a springboard for her spectacular career spanning overs decade. Ken's skill set, which includes certifications in UI/UX design and front-end development, demonstrates her dedication to staying at the forefront of his field. Her efforts have not gone unnoticed, as she has received numerous honors and recognition for her unique and user-centered designs. Ken expresses her passion through photography, capturing the beauty of the world through her lens. Ken continues to alter the digital environment with her exquisite designs and unwavering attention to user experience, despite a passion for art and a wealth of knowledge.
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